Floor Covering World

Exotic species of Wood Flooring

The number of wood flooring options on the market today is enough to boggle  the
mind,  and the  array of  exotic species  as a  sub-category can  be especially
confusing because of  environmental and illegal  logging issues associated  with
them. Yet there continues to be a strong demand for the unique look of  exotics,
and that is likely to continue especially at the higher end.

While imports  from across the globe continue to flood world markets, the U.S. market for exotics is beginning to be regulated through customs  and recent action by Congress to  ban
illegal imports. So how do  you know what you are  buying or selling is good  or
green wood? You can’t know without credible third-party verification such as the
Forest Stewardship Council  (FSC) seal. Major  wood manufacturers, in  fact, are
moving away from the category entirely with exotic look-alikes and flooring that
challenges other  qualities found  in exotic  species.

The  appeal of exotics is aesthetic and hardness.  Many of the  exotics available are  equal to or  harder than red oak-the standard by which all wood characteristics are judged. Wood  is
generally one of the more  expensive flooring materials, and exotic  species add
to  that  cost. Although  exotic  woods are  substantially  more expensive  than
traditional woods, there is a strong perception that higher-end product is worth
the investment as an easy way to add luxury and elegance to any interior setting
while creating a warm and inviting atmosphere.

Some of the more popular  exotics on  the market  include Brazilian  cherry or  jatoba as  it is  called in  South America-arguably the most popular as it accounts for an estimated 10%-12% of all
wood sales.  Yet many  domestic species  such as  hickory, walnut  and pecan are
stirring interest among consumers because of similar aesthetic  characteristics.
Technological advancements at the  manufacturing level, such as  with engineered
wood, have allowed these products to be more affordable since less of the exotic
wood is used while  still maintaining all the  positive features that have  made
them popular among homeowners and decorators. In fact, the use of technology  to
create engineered floors has allowed the industry to make better use of the  raw
material.  For example,  3/4-inch solid  generally requires  1.9 board  feet of
lumber to produce 1 square foot  of finished floor while a 3/8-  inch engineered
with a 2mm thick  face requires just .2  board feet of face  material to produce
the same amount, when combined with other layers of veneer.

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